Discover the latest marketing insights in the Journal of the Association for Consumer Research

Each issue focuses on a specific theme and is helpful for practitioners, students, and academics

The Journal of the Association for Consumer Research is a high-impact, accessible journal that brings together top marketing scholars from around the world who work together to address the most pressing marketing-related issues of today. Each issue focuses on a particular theme - from Climate Change to healthy eating behaviors, the metaverse to financial decision making - that has direct, meaningful application to decisions marketers face today. Check out the latest issue, and take a peek at the topics upcoming issues will address if you want to be a part of these important conversations!