The Journal of the Association for Consumer Research (JACR)

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The Journal of the Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. The mission of JACR is to broaden the intellectual scope and interdisciplinary influence of the Association for Consumer Research. Each issue of JACR has a well-defined theme, chosen from the broad substantive, managerial, and methodological topics relevant to understanding consumer behavior; and each issue is directed by a different team of editors who, with their relevant experience and expertise, are best poised to assemble outstanding articles around that theme. For more information click here.


photo Editor in Chief: Vicki G. Morwitz, Columbia University, New York, New York, USA
[email protected] 



JACR Policy Board
Keisha Cutright, Duke University, Durham, North Carolina, USA
Eileen Fischer, York University, Toronto, Ontario, Canada
Andrew Gershoff, University of Texas, Austin, Texas, USA
Vanessa Patrick-Ralhan (chair), University of Houston, Houston, Texas, USA
Linda Tuncay Zayer, Loyola University Chicago, Chicago, Illinois, USA
Rajiv Vaidyanathan, University of Minnesota, Duluth, Minnesota, USA
Tiffany White, University of Illinois - Urbana-Champaign, USA


Contact JACR Editorial Office

Please address all editorial correspondence to:

James Ellis, Managing Editor

Journal of the Association for Consumer Research

University of Chicago Press

Journals Division

1427 East 60th Street

Chicago, IL 60637

E: [email protected]

T: (773) 702-8292

F: (773) 753-4247