ACR Videos

The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among academics.

JACR 2021 Presidential Address 

June Cotte's Presidential address at ACR's 52nd conference on October 30, 2021. The conference was held October 28-30, 2021.

Presidential Address 2021 from ACR Films on Vimeo.


ACR 2021 Fellow's Address

David Mick introduces John F. Sherry and Melanie Wallendorf, who give their Fellows address on October 29, 2021.

Fellows Address 2021 from ACR Films on Vimeo.


ACR 2021 Awards and Business Meeting

Celebrating ACR's 50th Conference: Sharing Stories

The 1970's

The 1980's

The 1990's

Hal Kassarjian’s Distinguished Service Award

In celebration of Hal Kassarjian being awarded the ACR Distinguished Service Award at ACR's 50th conference in 2019, a session was held where ACR members shared their stories about Hal.


Jennifer Escalas, Vanderbilt University, USA

Laura Peracchio, University of Wisconsin - Milwaukee, USA

Tiffany White, University of Illinois at Urbana-Champaign, USA


Jim Bettman, Duke University, USA

Valerie Folkes, University of Southern California, USA

Rich Lutz, University of Florida, USA